2014-03-11

Ezra Klein, Vox, Vox.com, great brand and domain name strategy

After the terrible brand/domain name strategy evident in the Walt Mossberg-Kara Swisher news site known as Re/code, recode.net, Ezra Klein (formerly of the Washington Post) shows what great branding and domain name strategy looks like:

Vox | vox.com | Understand the News - As first reported by Mike Allen of Politico:

EZRA KLEIN site will be Vox.com: "There's no such thing here as 'the vegetables of journalism'" - Slogan: "Understand the news" - Launching "soon" - "Politics, public policy, world affairs, pop culture, science, business, food, sports, and everything else that matters are part of our editorial ambit. ... An explanation of how other country's health-care systems work ... probably won't contain much new information but it'll contain a lot of important information that's new to most people. We're not going to get caught up in talmudic debates about what does and doesn't count as 'news.'" Video http://www.vox.com ... @VoxDotCom






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