New gTLDS, Hucksters, Suckers, Insanity

On the new gTLDs, I have a simple question: 

Didn't we try this before? (.mobi anyone?)

New gTLD Hucksters' Answer: "Yes, we did, but this time it's different." 

There's a sucker born every minute -- David Hannum

Insanity: doing the same thing over and over again and expecting different results. -- Albert Einstein

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