2015-05-28

2015 Internet Trends Report by Mary Meeker, KPCB (slides)

Outline of 2015 Internet Trends Report by Mary Meeker, KPCB
Outline from Mary Meeker's 2015 Internet Trends Report (source: KPCB)
Below is the full Slide Presentation


Mary Meeker is a former Wall Street analyst, now late-stage venture capitalist at Kleiner Perkins Caufield & Byers [domain name: kpcb.com] who has published annually an influential assessment of the Internet economy. Meeker presented her Internet Trends report at the Code Conference in Rancho Palos Verdes on Wednesday (full report below, outline above).



2015 Internet Trends Report from Kleiner Perkins Caufield & Byers

"KPCB’s Mary Meeker presents the 2015 Internet Trends report, 20 years after the inaugural “The Internet Report” was first published in 1995. Since then, the number of Internet users has risen from 35 million in 1995 to more than 2.8 billion today. The 2015 report looks at key Internet trends globally – while still healthy Internet user and smartphone subscription growth continue to slow, Internet engagement continues to rise led by consumers spending more time on their mobile devices, where they can be connected 24/7. Mobile advertising still has headroom to expand and new innovations around ad formats and buy buttons should prove compelling for consumers and businesses. 

"We are re-imagining more and more aspects of our daily lives, as mobile users and entrepreneurs continue to push innovation and creative output across new online platforms. User-generated / curated / shared content continues to rise, ranging from pins on Pinterest to videos on Snapchat and Facebook. Business processes continue to be re-imagined, led by companies aiming to make data more useful and services more efficient. Demographic shifts are helping to accelerate technology changes. Millennials are now the largest generation in the workforce and their work / life expectations differ from previous generations. As connectivity and commerce continue to rise, we have witnessed broad impacts on consumer expectations, which in turn can alter work for many, to a form of work that can be flexible and supplemental. Looking internationally, Chinese Internet leaders continue to innovate, while India is on-track to become the second-largest Internet market in the world."

Domain Mondo addendum to the above (based on an Economist research report today): three economies will dominate the 21st Century--China, India, and the U.S. Developing countries that have high GDP growth potential: Indonesia, Nigeria,  and Mexico.


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