18 August 2016

Facebook At War With Ad Blockers, But Ad Blocking Trend Increasing

Facebook At War With Ad Blockers and Ad Blocking

After announcing it will force the delivery of ads to people who use ad blockers, Facebook is battling it out with at least one company that has already found a way around its anti-ad blocking effort. WSJ.com's Lee Hawkins explains. Originally published August 12, 2016.

The Digital News Report 2016, published by the Reuters Institute for the Study of Journalism, found at least one in five online consumers uses ad-blocking software across most major markets. Statista (see infographic below) reports the ad-blocking trend is here to stay: "usage of ad-blocking tools is by far the most prevalent among young consumers, indicating that the proportion of people blocking ads from their online experience will likely rise in the future."  Chart below shows how many people use ad-blocking software in selected countries:

Infographic: The Use of Ad-Blocking Around the World | Statista
source: Statista


Adblocking Goes Mobile - 2016 PageFair Mobile Report from PageFair

See also: 
•  Best Ad Blockers and Privacy Extensions | TomsGuide.com 
•  Media Companies Beware, the Ad-Blocking Tsunami Is Coming for You | Fortune.com;
•  Ad blocking | Wikipedia.org; and
•  PageFair.com's 2016 Mobile Adblocking Report (pdf) which reports:
  • At least 419 million people (22% of the world’s 1.9bn smartphone users) are blocking ads on the mobile web. 
  • Both mobile web and in-app ads can now be blocked. 
  • As of March 2016 an estimated 408 million people are actively using mobile adblocking browsers (i.e., a mobile browser that blocks ads by default). 
  • As of March 2016 there are 159 million users of mobile adblocking browsers in China, 122 million in India, and 38 million in Indonesia.

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